Industry: Retail / Etsy / Local Business
Role: Designer/Creative Director | Branding, Illustration, Logo Design
🧠The Challenge
This collection was created to capture the spirit of independent, mystical, and pop culture-loving women, fusing humor, empowerment, and a witchy aesthetic into one cohesive brand. The goal was to create a playful yet polished look that would stand out in the saturated online retail landscape and resonate with progressive, feminist audiences.
✨ My Approach
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Developed a distinctive logo and illustrated visual system, blending classic witchcraft symbols with modern, irreverent flair.
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Designed product packaging and mockups for candles, teas, and wellness goods—each item infused with attitude and intention.
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Created social media assets and Etsy visuals that brought the tone of the brand to life: bold, cheeky, and a little bit magical.
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Used typography and layout choices to reinforce the personality of the brand—mixing elegance with edge.
📈 The Results
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"A Witch’s Brew" quickly became a standout series on Etsy and Instagram, garnering attention for its visual storytelling and empowering tone.
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The cohesive design system allowed for seamless expansion across additional products and seasonal offerings.
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Positive audience feedback on both the message and aesthetic: fun, feminist, and fiercely on-brand.
