JP Lyninger – Political Campaign Visual Narrative
Role: Comms Director /Designer | Visual Storytelling | Branding | Multi-Channel Design
🧠 The Challenge
JP Lyninger’s campaign required a bold and trustworthy visual identity to stand out in a crowded field and connect meaningfully with local voters across both print and digital channels.
✨ My Approach
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Developed a striking, typographic campaign logo and color palette rooted in local pride and progressive values.
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Designed a full suite of print materials: yard signs, mailers, palm cards, and canvassing assets.
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Built and deployed high-performing digital ads across social media platforms, optimized for visibility and voter engagement, including video creation and editing.
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Created campaign presentation decks and visual templates for town halls and internal strategy sessions.
📈 The Results
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High visibility and brand unity across digital and print platforms. Digital ads performed 7% higher than average political Google Ads.
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Supporters responded to the cohesive, narrative-driven visual design.
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Campaign teams praised the clarity and professionalism of the communication pieces.
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This campaign resulted in capturing 48.7% of the votes in the 2024 primary for the Louisville Metro Council District 6.
