Industry: Healthcare Technology
Role: Lead Designer/Creative Director | Branding, UX/UI, Presentation Design
🧠 The Challenge
eBlu Solutions required a comprehensive brand refresh and an enhanced user experience for its internal tools. The platform's interface was clunky and text-heavy, requiring users to scroll excessively to access key patient data, which slowed down workflows and impacted productivity.
✨ My Approach
I led a comprehensive design overhaul, starting with a new logo and brand identity system to modernize the company’s image while maintaining trust and clarity. From there, I tackled the UX redesign of their internal employee call sheet dashboard. Using Figma, I created a modular, user-friendly layout with a clear visual hierarchy and reduced cognitive load.
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Developed a responsive design system in Figma for internal use
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Created custom icons, color palettes, and UI components that aligned with the new brand
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Introduced dashboard cards for patient profiles, cutting down scroll time and surfacing high-priority data
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Collaborated directly with internal stakeholders to prototype, test, and iterate in real time
📈 The Results
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Reduced the time needed to access patient information by over 50% by streamlining the workflow callsheets for eBlu employees
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Delivered a streamlined, on-brand user experience with an updated and rebranded website.
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Established a cohesive visual identity across print and digital materials, including internal presentations and communication templates
“Joanna brought our brand into the modern era while improving usability across the board. The new dashboard has made a huge difference in our day-to-day workflows.” ~David Bjarnson | Product Management Director
