Industry: Holistic Health/Wellness
Role: Creative Designer/Director | Web Redesign, Visual Identity
🧠The Challenge
The brand needed a refreshed look and feel to reflect a premium, calming experience.
✨ My Approach
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Crafted a calming color palette and gentle typographic system to reflect the brand’s
therapeutic, wellness-centered experience. -
Redesigned the website to enhance user flow, accessibility, and maintain visual consistency across all touchpoints.
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Designed branded packaging for wellness products sold in-office, ensuring alignment with the overall visual identity.
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Developed a suite of promotional materials, including flyers, social media graphics, and email templates, to support brand outreach and client engagement.
📈 The Results
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A serene, cohesive brand identity across web and print.
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Increased engagement from the local community.
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Tools and assets that aligned with the tone and promise of the service.
