Industry: Financial Services / RV & Boat Lending
Role: Lead Designer | UX/UI, Branding, Conversion Optimization
đ§ The Challenge
My Financing USAâs existing website lacked a clear hierarchy, modern visuals, and intuitive navigation, resulting in a disjointed user experience and missed conversion opportunities. They needed a brand and digital overhaul that would build trust with customers and streamline the lending application process.
âš My Approach
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Redesigned the full website experience with a strong visual hierarchy, intuitive structure, and brand-consistent UI across all key pages.
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Developed a modernized identity system, including updated typography, color palette, iconography, and layout gridâbringing consistency to both digital and print assets.
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Created branded presentation decks and marketing materials for internal and partner-facing use, ensuring clarity and professionalism across communications.
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Collaborated with stakeholders to optimize user flows and reduce friction in the application process.
đ The Results
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Increased conversion rates by 30% after the redesign was launched.
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Established a professional, trustworthy visual identity that better reflected the company's services and credibility.
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Created a foundation for scalable content updates and campaign integrations across platforms.
âWe saw immediate improvements in both usability and client trust. The new design gave us the credibility and polish we needed to compete.â ~Scott Wagner | CTO
